βοΈ Expected Utility Calculator
Would a rational risk-averse person take this bet?
Certainty equivalent
Estimates for planning only, not financial advice.
A gamble can have positive expected dollars and still be irrational to take. Expected utility theory explains why: people value the first dollars more than the last, so a 50/50 chance to win $1,000 or lose $500 hurts more in utility than it helps, even though the dollar expectation is +$250. This calculator finds the certainty equivalent, the guaranteed amount worth exactly as much as the gamble to a risk-averse person.
How to Use This Calculator
The Formula
Log utility is the classic model of risk aversion: each extra dollar adds less utility than the last. The risk premium, expected value minus certainty equivalent, prices your fear. For pure dollar expectation without risk aversion, see our EMV calculator.
Worked Example
With $10,000 of wealth, a 50/50 gamble to gain $1,000 or lose $500 has an expected dollar value of $10,250. But expected utility = 0.5 Γ ln(11,000) + 0.5 Γ ln(9,500) β 9.2323, giving a certainty equivalent of e9.2323 β $10,222.52. The risk premium is $27.48: a guaranteed $10,223 beats the gamble for this investor, even though the gamble's average is $10,250. Risk aversion has a price, and here it is twenty-seven dollars.
Tips for Applying It
Scale matters enormously: the same gamble is trivial at $10 million of wealth and terrifying at $1,000, because utility curves with wealth. Use it for one-off, unrepeatable decisions like job offers or legal settlements, where you cannot rely on the law of large numbers. For repeatable small bets, expected value rules; insurance companies profit precisely because customers rationally pay the risk premium. And remember the model assumes rationality: real humans add loss aversion on top, rejecting even more gambles than log utility predicts.
Common Mistakes
Applying utility to repeatable bets is the classic error; if you face the gamble a thousand times, take every positive-EV one and let averages work. Using wealth instead of total lifetime resources understates risk tolerance for young earners with high human capital. Forgetting that the gamble must be evaluated at the margin: a bet already taken changes wealth and therefore the next bet's utility. And treating the certainty equivalent as a market price: it is personal, varying with each individual's wealth and curvature.
Why Insurance Exists
Insurance is negative-expected-value by design, yet rational people buy it: the certainty equivalent of living uninsured sits below wealth minus the premium. The insurer aggregates thousands of independent risks, converting your scary gamble into their boring average, and pockets the difference between the premium and expected claims. Both sides win in utility terms while the insurer wins in dollars. Expected utility is the only framework where this is not a paradox.
Prospect Theory vs Expected Utility
Kahneman and Tversky showed real humans deviate from expected utility systematically: losses hurt about twice as much as gains please, people overweight tiny probabilities, and framing changes choices. A gamble this calculator approves may still feel terrible, because loss aversion adds a kink the smooth log curve lacks.
Neither theory is "right"; they describe different things. Expected utility is normative, how rational agents should decide; prospect theory is descriptive, how humans actually decide. The wise move is computing the rational answer here, then noticing your emotional resistance as data about your own loss aversion rather than as a veto.
Design around the bias: frame decisions as gains where possible, pre-commit to rational rules, and separate the decision from the outcome. You can know the gamble is correct and still feel sick taking it; the theory prices the risk, experience teaches the stomach.
Utility in Insurance Pricing
Insurers set premiums in the gap between expected claims and customers' certainty equivalents. If expected annual claims are $800 but risk-averse homeowners would pay $1,200 for certainty, any premium between $800 and $1,200 leaves both sides better off in utility terms. Competition squeezes the premium toward cost plus a loading for expenses and profit.
Deductibles are utility engineering: the insurer sheds small claims where administrative cost exceeds value, and the customer retains risk they can bear. Raising your deductible from $500 to $2,500 typically cuts premiums far more than the expected extra out-of-pocket, because you are selling the insurer risk they price highly and you bear cheaply.
This logic inverts for the insurer's own reinsurance: they pay to shed catastrophic tails they cannot bear, at premiums above expected loss. Everyone in the chain buys certainty from someone more diversified, each paying a risk premium that shrinks with scale. Utility theory is the quiet engine of the entire industry.
Estimates for planning only, not financial advice.
Frequently Asked Questions
What is expected utility?
The probability-weighted average of utility (satisfaction) across outcomes. Rational risk-averse agents maximize utility, not dollars.
What is the certainty equivalent?
The guaranteed amount that gives exactly the same utility as the gamble. Offers above it beat the gamble; below it, take the gamble.
What is the risk premium?
Expected value minus certainty equivalent: the amount a risk-averse person would pay to avoid the gamble. Here about $27.
Why use log utility?
Logarithmic utility captures diminishing marginal value of wealth: the standard textbook model of risk aversion, simple and well-behaved.
When should I use EMV instead?
For repeatable bets you can afford to lose many times, where averages converge. Use utility for one-off, life-scale decisions.
Does wealth change the answer?
Yes. The same gamble looks better at higher wealth because the curvature of log utility flattens. Always evaluate at your actual wealth.
What if the loss exceeds my wealth?
The model breaks: log of zero or negative wealth is undefined. Never take gambles risking ruin; no utility function endorses bankruptcy.
Is this the same as loss aversion?
Related but distinct. Log utility models smooth risk aversion; prospect theory adds kinked loss aversion, which rejects even more gambles.
How do insurers use this?
They price premiums between the expected claim cost and the customer certainty equivalent, profiting from the risk premium customers gladly pay.
Can utility be measured in dollars?
The certainty equivalent translates it back into dollars, which is why it is the practical output: a number you can compare to real offers.